At Minelli, we revitalized the visual identity for Dorchester Bay Economic Development Corporation during a pivotal time of new leadership and renewed focus. Tasked with enhancing their visibility and impact in Boston's Dorchester neighborhood, we created a new logo from the abstract forms of the letters D and B, symbolizing growth and adaptability. These forms vary in use across the brand, reflecting both the serious aspect of financial stewardship and the community's expressive, joyful spirit. To align with common usage, we streamlined the brand name to "Dorchester Bay," making the organization appear more accessible and community-focused.