My focus was on redesigning the packaging of a toy to make it more sustainable. I chose a counting toy from Learning Resources, which originally came in a typical plastic capsule. I wanted to enhance the toy's story and usability, so I created a colorful, wooden ice-cream truck design where the number pops could be stored. The truck is laser-cut with details about the toy and the company, and it's not just packaging—it doubles as a playable toy with functional wheels! This design ensures the packaging is kept and used, making it a sustainable and multifunctional solution.
Final Design
Moodboard
Original Packaging
Original Packaging
Initial Mockup
Initial Mockup
