At Minelli, I contributed to the rebrand of CHAPA, a statewide housing advocacy organization dedicated to advancing affordable housing across Massachusetts. As the organization grew in reach and influence, we helped refresh its visual identity to better reflect its role as a connector and advocate for change. Shaped by research and stakeholder insights, the new brand emphasizes clarity, warmth, and accessibility. A welcoming mark, optimistic color palette, and highly legible typography support a confident and human-centered voice, helping CHAPA communicate not just what it does, but why its work matters.
